Within the framework of the third international forum Eusair, a strategy for the development of tourism in the region was approved: thanks to arrangements between the tourist missions of Sicily and China, the Year of Sicilian Tourism was announced in the Celestial Empire. These events have had the result: since the beginning of 2018 the number of travelers has reached 14 million people, that is, the growth of the tourist flow has been fixed by 5.1%. According to statistics, the average length of stay of a tourist in the region is 3 nights per person, and the most popular resort was Messina, which accounted for 23.5% of holidaymakers. In second place in attendance was Palermo, and on the third - Catania. The study showed that the bulk of tourists come from France, Germany and Britain, and the number of travelers from Russia in 2018 increased by 58%. Poles also began to show more active interest in Sicily - the number of Polish citizens who came to the region, increased by 28%. To advertise Sicily as a resort, a special marketing campaign was organized, and the main focus of the events was on social networks. The government also allocated additional investments in the development of regional transport in order to increase the comfort of movement of foreigners and local residents. Particular attention was paid to suburban trains and transfers between attractions. From June 2 to September 1, the authorities decided to hold 160 events and actions dedicated to astronomy, volcanology, theatrical art, music, sports and photography.