Non-standard times, non-standard solutions.

14.01.2021
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Tourists will be offered online tours in Korea, discounts and bonuses from hotels and airlines, as well as discount coupons for online purchases of popular Korean goods. The Ministry of Culture, Sports and Tourism of South Korea and Visit Korea of Foreigners will host the Korea Grand Sale 2021 from January 14 to February 28, 2021, a culture and tourism festival for foreigners. The annual Korean Tourism and Culture Online Fair will last 46 days and will be held online due to the pandemic. The 2021 festival will kick off with an online concert by K-Pop group OH MY GIRL. According to the Moscow office of the National Tourism Organization of Korea (NOTK), various offers and programs have been prepared for foreign tourists at the online festival.
For example:

online tours in Korea, during which potential tourists can experience the culture of Korea without leaving their home.

special promotions for Korean tourism products designed to encourage foreigners to choose Korea as their first destination after the pandemic. So, for tourists there will be available special offers on air tickets to Korea, discounts up to 80% on early hotel bookings and an additional 8% discount on large hotels, special discounts on events related to Korean culture.

up to 60% discounts on K-beauty, K-food and K-fashion products, popular among foreign tourists, which can be purchased online at Korean online marketplaces G-market, 11street, etc.

online lectures and workshops on Korean culture. They will be hosted by experts in gastronomy, K-Pop, beauty, Korean, and more.

For those who join such programs online, there are also special discount coupons. In addition, within the framework of the festival, a campaign with the hashtag #Share_Your_Korea will be launched on social networks, designed to attract the attention of foreigners and encourage them to participate in social networks, as well as on the Internet. Korean Wave star Eric Nam will be the online guide for the 2021 Korea Grand Sale. He will talk about Korean K-Pop music, Korean beauty, fashion, cuisine and cultural heritage, videos will be streamed on YouTube and tvN Asia. The National Tourism Organization of Korea invites everyone interested in tourism in South Korea and Korean culture to visit the official website of the festival: en.koreagrandsale.co.kr.
Source of information: ATOR